Get ready for a beauty extravaganza! 🌟 K-beauty enthusiasts, prepare to be dazzled as TikTok creators bring a unique, free pop-up experience to the heart of New York City this December. But this isn't your average beauty event—it's a game-changer!
Next month, SoHo will transform into a beauty wonderland, and the masterminds behind it are none other than TikTok's top influencers. Beauty Bakery, a creator-led phenomenon, is making its U.S. debut after an incredibly successful run in Singapore, where it captivated over 20 million online viewers.
From December 9 to 15, 21 Greene Street will become the epicenter of K-beauty culture. Four renowned TikTok creators, with a collective following surpassing 40 million, will take on the role of 'beauty chefs,' crafting their unique City Girls' Beauty Recipes. These recipes are carefully curated collections of five beauty brands that reflect each creator's distinctive style, catering to diverse tastes, from subtle glows to bold, maximalist looks.
The star-studded lineup includes Haleyybaylee, AmyFlamy, Evelyn Ha, and Erica Ha, each bringing their own flair to the table. But the excitement doesn't stop there! The pop-up will feature over 20 Korean beauty brands, including household names like d'Alba, Purito, Unove, Dear Klairs, essenherb, and BANO. And let's not forget the 'freshly baked brands,' the buzzworthy newcomers from Seoul that are sure to capture everyone's attention.
Oddins Inc., a Seoul-based entertainment company, is the brains behind this innovative concept. They partnered with the Ha sisters—Evelyn, Erica, and Emily—to create Beauty Bakery, merging content, culture, and commerce. The success of the Singapore edition has paved the way for an even grander experience in New York, catering to fans eager for a real-life connection with their favorite creators.
Alin Ko, CEO and co-founder of Oddins Inc., sums it up perfectly: "Beauty Bakery transcends the typical pop-up; it's a space where creators, brands, and fans unite through their shared passion for beauty." This event embodies a new retail concept, fueled by storytelling, creativity, and community engagement.
The week promises a flurry of activities: livestreams, behind-the-scenes exclusives, and the ultimate challenge for attendees—choosing which City Girl's aesthetic resonates with them the most. Will it be Haleyybaylee's vibrant humor, Evelyn Ha's seamless lifestyle, Erica Ha's trendsetting confidence, or AmyFlamy's playful yet polished glam, which earned her the title of TikTok's 2025 Creator of the Year?
And the best part? Admission is absolutely free! This December, you can indulge in a beauty experience like no other without breaking the bank.
So, are you ready to dive into the world of K-beauty like never before? Sign up for our newsletter and explore New York's beauty scene without spending a dime. You won't want to miss this!
