Bodyshop Magazine introduces a powerhouse: Lisa Shaw!
Get ready for a thrilling announcement from Bodyshop Magazine! They've appointed the remarkable Lisa Shaw (https://www.linkedin.com/in/lisa-shaw-72145aa4/) as their new head of marketing. But here's where it gets exciting... This move isn't just about filling a role; it's about propelling the UK's top automotive aftermarket publication and IBIS Worldwide (https://ibisworldwide.com/), the global leader in collision repair conferences, to new heights.
Lisa Shaw's marketing prowess is no secret. With eight years at BASF (https://www.basf.com/gb/en), she crafted campaigns that brought the RM and Glasurit brands to the forefront. But it wasn't just about advertising; she dove into event management, brand advertising, and industry partnerships, even sponsoring the prestigious Bodyshop Awards (https://www.bodyshopmag.com/bodyshop-awards-2026/).
But here's where it gets controversial—Lisa didn't stay confined to the automotive world. She ventured into science, technology, and engineering, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. And this is the part most people miss—this diverse experience is what makes her return to automotive so intriguing.
Lisa herself reflects on this unique journey: "It's a full-circle moment, and I can't wait to reconnect with old colleagues and forge new paths. Shaping the future of these industry giants is both an honor and a challenge." Robert Snook, IBIS conference director, echoes this sentiment: "Lisa's decision to join us is a testament to our vision. It's a call to action for partners worldwide to engage with her, as this role promises limitless brand collaborations and value for our attendees in 2026."
What do you think about this strategic appointment? Is Lisa Shaw's diverse background a strength or a potential distraction for these industry-leading brands? Share your thoughts below!
