Paphos is making a bold move to capture the hearts (and wallets!) of travelers in the Baltic states! A delegation from the Paphos regional tourism board (Etap) and local hoteliers are currently in the Baltic states this week, leading a series of workshops designed to boost the district's profile in these promising markets.
These presentations are scheduled from November 11th to 13th across three key cities: Vilnius, Riga, and Tallinn. The organizers are expecting a turnout of over 120 tour operators. This shows a serious commitment to building relationships and showcasing what Paphos has to offer.
The main focus of these workshops is to highlight Paphos as an all-season destination, emphasizing the diverse experiences and services available throughout the region. Think sun-soaked beaches in the summer and perhaps cozy winter escapes.
And this is where the details get interesting... Ryanair is planning to maintain a schedule of two weekly flights from Kaunas and two from Riga to Paphos throughout the 2025–26 winter season and the summer of 2026. This commitment from Ryanair is a significant vote of confidence in the potential of these routes.
Arrivals from Latvia and Lithuania totaled approximately 50,000 in 2024. The tourism board also noted the steady growth in recent years, primarily fueled by independent travelers. This suggests a shift in travel preferences, with more people seeking unique experiences.
The workshops are part of a broader, coordinated effort by Paphos organizations, the Deputy Ministry of Tourism, and local businesses. The goal? To expand the district's reach and increase visitor numbers throughout the year. But here's where it gets controversial... What specific strategies will they use to attract visitors during the off-season? What unique experiences will they highlight to stand out from the competition?
Souzana Psara from the Cyprus Mail's business section is following the story. She covers local business news, startups, and tech. She also keeps up with the latest industry trends and innovations.
What do you think? Do you believe this strategy will pay off for Paphos? Share your thoughts in the comments!
