Taco Bell's menu has undergone a remarkable evolution since its inception in 1962, with a particular focus on fresh, in-house ingredients in the 1970s. This era saw the introduction of several iconic items that have since become staples of the fast-food chain. One of the most notable dishes was the Green Burrito, a bean burrito with onion, shredded cheese, and green sauce, along with fresh chili strips. The Red Burrito, made with crushed chili peppers, was another popular choice, though it was initially sold as a distinct menu item separate from the Green Burrito. The Burrito Supreme, introduced in 1975, was a significant evolution, featuring beans, onion, cheese, red sauce, seasoned beef, lettuce, tomato, and sour cream, with sliced olives as an early addition. The Enchirito, a combination of enchilada and burrito, was trademarked in 1971 and discontinued in the early 1990s, only to return briefly in 2022. The Tostada, a flat, crispy tortilla topped with beans, lettuce, cheese, and red sauce, was another original menu item, though it was discontinued in 2020 and briefly returned in 2024. Frijoles, now known as Pintos N Cheese, was a simple side dish made with refried beans, cheese, and red sauce, prepared in-store with pinto beans and a special sauce. RC Cola, a refreshing drink available in the '70s, was replaced by Pepsi products after Taco Bell's acquisition by PepsiCo in 1978. The chain also experimented with a burger-like sandwich, the Chili Burger or Bellburger, which was made with Mexican-seasoned beef, lettuce, and red sauce on a hamburger bun, and even had a Surf and Turf Deluxe version. Cinnamon Crispas, a dessert item introduced in 1979, were deep-fried flour tortilla chips heavily dusted in cinnamon and sugar, similar to a dessert version of Doritos. The Bellringing Special, a limited-time offer in 1974, provided a Tostada, a Bean Burrito, and a large drink for just $0.59. Lastly, the Crunchy Taco, one of the original menu items, was only available in crunchy form in the '70s, filled with seasoned beef, cheese, and lettuce, and sauced with Taco Bell red sauce. These items showcase Taco Bell's commitment to fresh, flavorful food and its willingness to experiment with new and innovative dishes, even in its early years.
