Amazon's latest Echo Show devices are here, promising a fresh, modern design and a premium feel – but do they deliver? Let's dive in! Released on November 12, 2025, the Echo Show 8, priced at $180, and the Echo Show 11, at $220, are the newest additions to Amazon's smart display lineup. They follow the recent launch of updated Echo speakers, signaling a significant push in Amazon's hardware strategy.
These new Echo Shows are particularly noteworthy because they represent the first wave of Alexa hardware fully developed under the guidance of Panos Panay. Formerly Microsoft's product chief, Panay joined Amazon two years ago with the goal of elevating the quality and design of Amazon's devices and services. This is a crucial point: it suggests a shift towards a more premium aesthetic and user experience, moving beyond the functional, utilitarian design that has sometimes characterized Amazon's hardware in the past.
And this is the part most people miss... This change in leadership and design philosophy could have a huge impact on how consumers perceive Amazon's smart home offerings. Will the new Echo Shows truly feel 'premium'? What specific design elements and features will set them apart? What do you think about the new design? Share your thoughts in the comments!
